A white label ID theft protection site is an effective way to quickly add a new revenue generating product or up-sell. If you already do lead generation or send traffic to identity theft protection offers, why not keep more of the profit every month instead of a one-time bounty?
This is especially beneficial if you have (or soon will have) a large set of existing customers and want a new product of benefit to offer them.
If you qualify for the enterprise platform, you can use your own domain name while the site is hosted for you, so you don't have to do any programming. You can customize the look-and-feel of the site if desired. It is also possible for qualified customers to take advantage of a secure API so they can host the website themselves..